The requirements of SEO are changing day by day due to changing in the Google algorithms. So, we need to keep ourselves updated with the most recent trends and updates to stay in the ranking. After reading this guide, you will be able to know how to create a well-optimized and SEO friendly website that can appear on the first page of the search engines.
11 Most Important SEO Ranking Factors 2019
Here, I am going to discuss the 11 most important SEO ranking factors in 2019 that you need to consider if you want to get your website on the 1st page of Gooogle.
1) A secure and accessible website
The first and the most important SEO ranking factor is to select such URL for your website that is easily searched and crawled by Google. In other words, Google boots will feel it easy to visit your content and they can easily get an idea about the type of your content. For this reason, we should try to create a website with the help of a well-coded website builder, we should add robot.txt file and you should also add sitemap of your website.2) Page speed
In the previous years, page speed wasn’t considered as a ranking factor for the Google bots but in 2019, it has also become one of the most important ranking factors. Its reason is that the main aim of Google is to improve the user experience of the visitors and fast loading web pages are fulfilling this aim of Google. According to search engine algorithms of Google, if your website is not loading fast on the mobile devices, your website will get a penalty from Google.3) Mobile friendliness
Nowadays, most of the people are searching on Google via mobile phones than desktops. That’s why mobile friendliness is considered as a major SEO ranking factor for a website and Google optimizes the mobile-friendliness websites first. In order to make your website mobile friendly, your website should be responsive, the font size should be easily readable on the small screen and your website should be easily accessible for the readers. If you are running inertial ads on your website, you should make sure that the content of your website should not be hidden by these inertial ads.4) Domain age, URL and authority
More than 60% of websites that are appearing on the first page of Google are at least three years old. Therefore, you should try to buy such domain which is at least three years old. There are also some situations in which domain name also plays an important role in SEO ranking but you should avoid exact-domain names because these exact-domain names can get a penalty from Google.The authority of your website is also an essential SEO ranking factor for your website. Authority means that you have shared the best quality content on your website by giving some external and internal links and you have provided some inbound links and social signals to your website. Moz is providing some interesting information about a website by providing page authority and domain authority scores from 0 to 100. Open Site Explorer is also providing an essential platform to check the page authority and domain authority of a website.
5) Optimized content
Optimized content is known as a king in the SEO ranking factors. Its reason is that if you have strictly followed all the SEO ranking tips but you are failed to create the best quality content, you will never be able to rank your website.You can easily create optimized content for your website by answering the question, by adding keywords, by including some headings and sub-headings, by targeting content to the keywords, by including some lists or tables and by ensuring relevancy. While sharing this optimized content on your website, you should also make sure that you have added some relevant pictures, GIFs and videos in your post.
6) Technical SEO
There are also some technical SEO tips that are helpful for a website to rank on the first page of Google. These tips are given below;- If you are going to search for anything on the Google, you just need to add a keyword on the search bar and Google will show hundreds of results against this keyword. Therefore, you should use keyword phrases in the title page.
- In order to show the hierarchy of the content, you should use h1, h2 and h3 tags.
- You should add a meta description in each post. This meta description should be short and grabby. This meta description will also convince the readers to click on your post.
- In order to show the relevancy of the images to your main content, you should use keyword phrases in images alt tags. Google will also show these images in their image search results and you will increase your traffic.
- You should also use schema markup to tell Google which kind of content you are producing.
7) User experience
It is a fact that Google is using artificial intelligence in order to rank your website. According to this artificial intelligence, there are also some signals that can improve the ranking of your website. These signals are explained below;- First is known as click-through rate. Click through rate means how many times Google has shown your website on the search results and how many people have clicked on your web pages. In order to improve the CTR of your website, you should create interesting posts with eye-catching title and description.
- Second is known as bounce rate. Bounce rate means that your website is failed to provide necessary information to the visitors. The bounce rate of your website should be very low. It is possible only if you have written enough and engaging content in your post.
- The third is known as Dwell time. Dwell time means how much time the viewers have spent after clicking on the link of your website. You should try to increase the Dwell time of your website with the help of creating engaging and interesting posts.